After graduating from university, Ted joined the army. He had been looking forward to serving his country by joining the army, but the routine-based lifestyle and strict training had him doubting his decision. In this scenario, Ted is feeling the influence of a(n) _____.

Question

Quizplus · Accepted Answer

Ted's doubts about his decision to join the army suggest that he is looking to an aspirational reference group, a group to which he aspires to belong. In this case, the aspirational reference group may be people who successfully serve in the army or had a positive experience in the military. The other options (schematic reference group, brand community, market maven, and opinion leader) do not fit the context of the scenario.

After Graduating from University, Ted Joined the Army