Certain Individuals, Such as Famous Athletes, Politicians, and Movie Stars

Certain individuals, such as famous athletes, politicians, and movie stars, have influence because:

A) consumers have difficulty making their own decisions.
B) their power or expertise makes others want to follow.
C) of the primary reference group influence exerted by them
D) of the cognitive dissonance created by them.
E) of the dissociative reference group influence elicited by them.