Caroline saw a TV commercial in which a school student talked about the issues she faced while keeping track of all her homework and how easy the task had become since she had started using the Automated Homework Aid System. Being a school student herself, Caroline was immediately able to relate with the student in the commercial and decided to buy the Automated Homework Aid System. This scenario exemplifies how _____ can have a considerable impact on consumers.

Question

Quizplus · Accepted Answer

The scenario exemplifies how testimonials can have a considerable impact on consumers. Caroline was able to relate to the student in the commercial who shared her positive experience with the product, which influenced Caroline's decision to buy it.

Caroline Saw a TV Commercial in Which a School Student