A(n) _____ is a specialized group of consumers with a structured set of relationships involving a particular brand.

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A brand community is a specialized group of consumers who have formed relationships around a particular brand. These communities can be online or in-person and are often facilitated by the brand itself. Members of a brand community share a common interest in the brand and may engage in activities such as sharing product reviews, attending events, or participating in forums or social media groups. Building strong brand communities can help companies improve customer loyalty and advocacy.

A(n) _____ Is a Specialized Group of Consumers with a Structured