A(n) _____ is an individual who acts as an information broker between the mass media and the views and behaviors of an individual or group.

Question

Quizplus · Accepted Answer

An opinion leader is someone who can influence the attitudes and behaviors of others. They are knowledgeable and well-respected in a particular area, and their opinions are valued by others. They act as communication channels between the mass media and the views and behaviors of individuals or groups, which makes them important for marketers who are trying to promote their products or services.

A(n) _____ Is an Individual Who Acts as an Information