Manson has subscribed to all the shopping magazines that he knows of and hence is aware of the sale offers in his town. His friends come to him for advice on a wide range of products and to determine where to shop. In this scenario, Manson is a(n):

Question

Quizplus · Accepted Answer

Manson fits the description of a market maven, which refers to individuals who have a lot of information about many products, places to shop, and other aspects of the market. Their knowledge and advice are sought after by others, making them an important type of influencer in marketing.

Manson Has Subscribed to All the Shopping Magazines That He