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Marc, a Student, Wants to Become a Member of His

Question 39

Multiple Choice
Marc, a student, wants to become a member of his university's football team. However, to be accepted in the team, he needs to adhere to strict team rules, such as attending all team practices and earning a passing grade in all subjects. To Marc, the university football team is a(n) _____.

Marc, a student, wants to become a member of his university's football team. However, to be accepted in the team, he needs to adhere to strict team rules, such as attending all team practices and earning a passing grade in all subjects. To Marc, the university football team is a(n) _____.


A) aspirational reference group
B) brand community
C) dissociative reference group
D) consumer forum
E) associative reference group

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