BuyandBefriend.com, an online retailer, allows its customers to post reviews of the books, music, and other products it sells. Customers can add each other as friends, share wish list items, and recommend products to each other. In this case, BuyandBefriend.com is using a _____ to promote its products.

Question

Quizplus · Accepted Answer

BuyandBefriend.com is using a brand community to promote its products. The platform allows customers to interact with each other, share wish list items, and recommend products, creating a sense of community around the brand. This can lead to increased loyalty and positive word-of-mouth marketing.