Consumers who are low on frugality switch to lower-priced, private-label brands; postpone nonessential purchases; and limit their use of credit.

Question

Quizplus · Accepted Answer

Consumers who are high on frugality are more likely to switch to lower-priced, private-label brands; postpone nonessential purchases; and limit their use of credit as these behaviors are consistent with a desire to save money and spend wisely.

Consumers Who Are Low on Frugality Switch to Lower-Priced, Private-Label