Rhonda does not think automatic dishwashers are as effective as washing dishes by hand. Although her friends have dishwashers and are happy with the performance, she refuses to consider washing dishes any other way. In consumer behavior, Rhonda displays dogmatism.

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Dogmatism refers to the tendency to stick to one's beliefs despite evidence or arguments to the contrary. Rhonda's refusal to consider automatic dishwashers despite her friends' satisfaction with them is an example of dogmatism.

Rhonda Does Not Think Automatic Dishwashers Are as Effective as Washing