Misaki Inc., an electronic goods manufacturer, has a research department that collects details about its customers and classifies them according to their values, personality, and lifestyles. This helps the department to develop marketing strategies to suit the preferences of the firm's customers. In this scenario, the research department at Misaki Inc. focuses on its customers' _____.

Question

Quizplus · Accepted Answer

The research department at Misaki Inc. classifies customers according to their values, personality, and lifestyles, which are all aspects of psychographics. Gender, religion, age, and ethnicity are all demographic factors, which may be considered but are not the primary focus of the research department in this scenario.