When consumers operate on the principle of _____, they desire products and services that simply make them feel good.

Name: When consumers operate on the principle of _____, they desire products and services that simply make them feel good.
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Question

Quizplus · Accepted Answer

Hedonism refers to the belief that pleasure and happiness are the primary goals in life. When consumers operate on this principle, they prioritize purchases that make them feel good or happy, rather than focusing solely on functionality or practicality.

When Consumers Operate on the Principle of _____, They Desire