Consumers perceive that an innovation has value if it offers greater perceived benefits or lower perceived costs than existing alternatives do.
Correct Answer:
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Q1: An innovation does not necessarily have to
Q2: The ability to develop successful new products
Q4: Innovations vary in how much behavioral change
Q5: One way to characterize innovations is to
Q6: Functional innovations often rely on new technology
Q7: Legitimacy of an innovation refers to the
Q8: Cocreation is actively involving consumers in creating
Q9: John is a successful attorney who refuses
Q10: Consumers are often more uncertain about the
Q11: Best Light Energy has started manufacturing Lo-Po
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