Consumers are often more uncertain about the usefulness of a discontinuous (vs. a continuous) innovation.

Question

Quizplus · Accepted Answer

This statement is true. Discontinuous innovations are those that introduce entirely new products or services, while continuous innovations improve upon existing ones. Because discontinuous innovations are entirely new, consumers may be uncertain about their usefulness or value, whereas continuous innovations are more familiar and easier to understand.

Consumers Are Often More Uncertain About the Usefulness of a Discontinuous