The more compatible an innovation is with consumers' values, norms, and behaviors, the lesser the product diffusion.

Question

Quizplus · Accepted Answer

The statement is actually false. The more compatible an innovation is with consumers' values, norms, and behaviors, the greater the likelihood of product diffusion. This is because consumers are more likely to adopt and spread the innovation if it aligns with their existing beliefs and practices.

The More Compatible an Innovation Is with Consumers' Values, Norms