Marketers classify innovations in three main ways: (1) the degree of novelty, (2) the type of benefits offered, and (3) the:
A) styles available.
B) features affected.
C) breadth of innovation.
D) length of time to adoption.
E) size of potential market.

Question

Quizplus · Accepted Answer

The first two ways of classifying innovations are based on the characteristics of the innovation itself, while the third way - the breadth of innovation - refers to the scope and impact of the innovation. This can include whether the innovation is a product or process innovation, how many industries or markets it can be applied to, or how significant of an impact it will have on society as a whole.

Marketers Classify Innovations in Three Main Ways: (1) the Degree