A discontinuous innovation is defined as:
A) a product that pushes all similar products out of the market.
B) a product that disrupts consumers' lives.
C) a product that disrupts a firm's marketing operations.
D) a product that is so new that we have never known anything like it before.
E) a product that has new social meanings carried by its use and ownership.

Question

Quizplus · Accepted Answer

A discontinuous innovation refers to a product that is so new that it creates a completely new market or category, and in that sense, we have never known anything like it before. It is a radical innovation that disrupts the existing market and creates new opportunities.

A Discontinuous Innovation Is Defined As