Which of the following is true of symbolic innovations?
A) They offer benefits in product performance over existing alternatives.
B) They appeal to our pleasure-seeking and/or sensory needs.
C) They have new social meaning carried by their use and ownership.
D) They are only incremental improvements.
E) They usually spawn other innovations and product forms.

Question

Quizplus · Accepted Answer

Symbolic innovations introduce new social meaning and identity attached to a product, brand or user. They focus on emotional and social aspects and may not necessarily offer superior product performance over existing alternatives. They create a new psychological benefit and tap into consumers' self-concepts, status, image or sentiment.

Which of the Following Is True of Symbolic Innovations