Ying is known to read several online reviews, consult all his friends, and gather all the available information about a product before purchasing it. From the given information, it is understood that Ying follows _____ while making innovation adoption decisions.
A) the high-effort hierarchy of effects
B) the low-effort hierarchy of effects
C) peripheral processing
D) heuristic processing
E) schema probing

Question

Quizplus · Accepted Answer

Ying's behavior indicates that he follows the high-effort hierarchy of effects while making innovation adoption decisions. This means that he is heavily involved in the decision-making process and engages in extensive search and evaluation before making a purchase. He uses a systematic approach, which involves gathering information and processing it carefully before making a decision. This is in contrast to the low-effort hierarchy of effects, where individuals make decisions based on less information and with less effort. Peripheral processing, heuristic processing, and schema probing are all related to how information is processed and evaluated, but they do not describe the level of effort involved in the decision-making process.

Ying Is Known to Read Several Online Reviews, Consult All