The _____ are the slowest group to adopt an innovation, and are considered skeptics.
A) laggards
B) innovators
C) early adopters
D) late-majority consumers
E) early-majority consumers

Question

Quizplus · Accepted Answer

Laggards are the group of consumers who are the slowest to adopt new innovations and are often skeptical of change. They generally rely on traditional and proven methods and are hesitant to try new things.

The _____ Are the Slowest Group to Adopt an Innovation