In Aldmur, warmth of food is associated with freshness. CheesyPies is trying to sell frozen pizzas in Aldmur. CheesyPies would likely face difficulties in the market because of the:
A) adoption speed of the innovation.
B) incompatibility with the existing consumer values and norms.
C) low trialability of the product.
D) collectivist nature of the community.
E) socioeconomic status associated with the product or service.

Question

Quizplus · Accepted Answer

The consumer values and norms in Aldmur prioritize warmth and freshness in food, making frozen pizzas incompatible with these values. CheesyPies would likely face difficulties in convincing consumers to adopt their product.

In Aldmur, Warmth of Food Is Associated with Freshness