Among factors that influence resistance, adoption, and diffusion, _____ refers to the extent to which an innovation follows established guidelines for what seems appropriate in the category.
A) simplicity
B) adaptability
C) legitimacy
D) fungibility
E) guidability

Question

Quizplus · Accepted Answer

Legitimacy refers to the degree to which an innovation is perceived as consistent with the existing values, past experiences, and needs of potential adopters. An innovation that aligns with established guidelines and beliefs is more likely to be perceived as legitimate and therefore more likely to be adopted.

Among Factors That Influence Resistance, Adoption, and Diffusion, _____ Refers