The _____ is a concept that suggests that offerings go through an initial introductory period followed by periods of sales growth, maturity, and decline.
A) needs hierarchy
B) balance scorecard
C) contingency theory
D) inclusive value measurement
E) product life cycle

Question

Quizplus · Accepted Answer

The concept of offerings going through an introductory period followed by periods of sales growth, maturity, and decline is known as the product life cycle. Option E is the only choice that correctly identifies this concept.

The _____ Is a Concept That Suggests That Offerings Go