Among factors that influence resistance, adoption, and diffusion, _____ is the extent to which an innovation is consistent with one's needs, values, norms, or behaviors.
A) compatibility
B) fungibility
C) periodicity
D) trialability
E) complexity

Question

Quizplus · Accepted Answer

Compatibility refers to the extent to which an innovation is perceived as being consistent with one's needs, values, norms, or behaviors. The greater the compatibility, the more likely an individual or organization is to adopt the innovation.

Among Factors That Influence Resistance, Adoption, and Diffusion, _____ Is