If an innovation is to spread through the market, it:
A) must appeal to every adopter group.
B) only needs to appeal to innovators.
C) only needs to appeal to early-majority consumers.
D) must first appeal to the lower classes.
E) must first appeal to the middle classes.

Question

Quizplus · Accepted Answer

For an innovation to spread through the market, it must appeal to every adopter group, as each group plays a role in the diffusion process, from innovators to laggards.

If an Innovation Is to Spread Through the Market, It