Which of the following is true of the low-effort hierarchy of effects?
A) It is high priced but less interesting to the consumer.
B) It involves less risk and fewer people in the buying decision.
C) It is common in prevention-focused consumers.
D) It takes a long time to be adopted but is always adopted by everyone.
E) It takes a short time to be adopted but is only adopted by half the consumers.

Question

Quizplus · Accepted Answer

The low-effort hierarchy of effects involves less risk and fewer people in the buying decision. This means that consumers are less involved in the decision-making process and are more likely to make quick and easy choices, with less consideration of the product's features or benefits. This is a common approach for low-priced, low-risk products or services.

Which of the Following Is True of the Low-Effort Hierarchy