The _____ starts out quickly, with a large percentage of the market purchasing as soon as possible.
A) bell-shaped diffusion curve
B) S-shaped diffusion curve
C) exponential diffusion curve
D) linear diffusion curve
E) M-shaped diffusion curve

Question

Quizplus · Accepted Answer

The exponential diffusion curve starts out quickly, with a small percentage of the market innovators adopting the product first, and then the rate of adoption increases rapidly as more of the market adopts the new product. This results in an exponential growth in sales, hence the name.

The _____ Starts Out Quickly, with a Large Percentage of the Market