Cook Wave is one of the first microwave ovens in the market. Initially, the adoption rate of Cook Wave ovens was very slow. The adoption rate increased dramatically as consumers became more aware and knowledgeable of microwave technology and as more products compatible with microwave technology came into the market. The diffusion pattern for this product is likely to be:
A) linear.
B) S-shaped.
C) exponential.
D) U-shaped.
E) bell-shaped.

Question

Quizplus · Accepted Answer

The adoption rate of Cook Wave ovens started slow but increased dramatically as consumers became more aware and knowledgeable of microwave technology. This suggests an S-shaped diffusion pattern, which is characterized by slow initial adoption followed by rapid growth as awareness and knowledge increase, and then slowing down as the market becomes saturated.

Cook Wave Is One of the First Microwave Ovens in the Market