The _____ are pragmatists, seeking innovations that offer incremental, predictable improvements on an existing technology.
A) laggards
B) innovators
C) early adopters
D) late-majority consumers
E) early-majority consumers

Question

Quizplus · Accepted Answer

Early-majority consumers are known for being pragmatic and seeking innovations that offer incremental, predictable improvements on existing technologies. They are not as quick to adopt new technologies as innovators or early adopters, but they are still open to change and willing to try new things once they have been proven effective. Laggards and late-majority consumers, on the other hand, are more hesitant to adopt new technologies and may require more convincing before they are willing to make a switch.

The _____ Are Pragmatists, Seeking Innovations That Offer Incremental, Predictable