"Snob appeal," an advertising approach that appeals to status, is an effort to arouse one's __________ motives.
A)biological
B)homeostatic
C)learned
D)stimulus

Question

Quizplus · Accepted Answer

"Snob appeal" targets learned motives by suggesting that purchasing a product will increase one's social status, appealing to desires for prestige and exclusivity rather than innate or biological needs.

"Snob Appeal," an Advertising Approach That Appeals to Status, Is