_____ refers to a belief that the way to compete is a function of product innovation and reducing production costs,as good products appropriately priced sell themselves.

Question

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The statement describes the production orientation, where the focus is on minimizing production costs and improving product innovation to meet customer needs. This approach assumes that customers will choose products that are of good quality and competitively priced, without requiring extensive advertising or sales efforts.

_____ Refers to a Belief That the Way to Compete