Shock advertising has been found to increase consumer attention and positively influence behavior.

Name: Shock advertising has been found to increase consumer attention and positively influence behavior.
Brand: Quizplus
Rating: 4.9 (59 reviews)

Question

Quizplus · Accepted Answer

Shock advertising grabs consumer attention by violating norms for social values and personal ideals, which can lead to increased memory retention, brand recognition, and sometimes positive behavior towards the product or message being advertised.

Shock Advertising Has Been Found to Increase Consumer Attention and Positively