_____ is the process of countering the extreme negative effects a company gets when it receives bad publicity.

Question

Quizplus · Accepted Answer

Crisis communication is the process of controlling and mitigating damage to a company's reputation and image that may be caused by negative publicity or events. It involves developing and implementing a plan to address the crisis and communicate effectively with stakeholders to minimize the impact of the situation. Crisis communication is an important aspect of reputation management, as it helps companies to restore public trust and confidence in their brand.

_____ Is the Process of Countering the Extreme Negative Effects