_____ can have a positive PR impact by strengthening the affinity people have for a company that engages in it.
A) Couponing
B) Promotional marketing
C) Product placement
D) Cause-related marketing
E) Sales promotions
Correct Answer:
Verified
Q145: Good public relations efforts:
A)keep all negative accusations
Q146: Public relations is the process of creating
Q147: A(n)_ is a news story written by
Q148: Sponsorship is utilized with the intent to:
A)generate
Q149: Product placements are utilized with the intention
Q151: The process of creating a positive image
Q152: _ involves paying a fee to have
Q153: A press releases is:
A)a product launch activity
Q154: Product placement is utilized with the intent
Q155: Utilizing Coca-Cola in a video game is
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