One Key difference between the B2C and the B2B marketplaces is that an individual buyer tends to be more rational than a business buyer.

Question

Quizplus · Accepted Answer

This statement is false. In fact, the opposite tends to be true. Business buyers tend to be more rational in their purchasing decisions because they are making decisions on behalf of their organization and need to consider factors such as cost, quality, and long-term benefits for the company. Individual buyers, on the other hand, may be more swayed by emotional factors or impulse buying.

One Key Difference Between the B2C and the B2B Marketplaces