Viral marketing is not as effective as traditional buzz marketing because the latter allows for messages to reach a wider audience at a faster speed.

Question

Quizplus · Accepted Answer

This statement is false. Viral marketing is actually a form of buzz marketing that utilizes online sharing and social media to quickly spread a message to a large audience. It can be just as effective, if not more so, than traditional buzz marketing techniques.

Viral Marketing Is Not as Effective as Traditional Buzz Marketing