As compared to businesstobusiness (B2B) markets, businesstoconsumer (B2C) markets:
A) have a greater numbers of customers.
B) have customers with larger amounts of money to spend at one time.
C) require more negotiations.
D) are more likely to go for longterm supply chain relationships.

Question

As compared to business­to­business (B2B) markets, business­to­consumer (B2C) markets:
A) have a greater numbers of customers.
B) have customers with larger amounts of money to spend at one time.
C) require more negotiations.
D) are more likely to go for long­term supply chain relationships.

Quizplus · Accepted Answer

B2C markets generally have a much larger customer base than B2B markets. B2B markets tend to have a smaller number of customers, but those customers tend to make larger purchases over a longer period of time. B2B transactions may also involve more negotiation and require long-term supply chain relationships, but this varies depending on the industry and specific circumstances.

As Compared to Business­to­business (B2B) Markets, Business­to­consumer (B2C) Markets

As Compared to Businesstobusiness (B2B) Markets, Businesstoconsumer (B2C) Markets