Intensive distribution, selective distribution, and exclusive distribution are the three key strategic distribution strategies that retailers use.

Question

Quizplus · Accepted Answer

This statement is true. Intensive distribution involves making a product available in as many retail outlets as possible, selective distribution involves limiting the number of retail outlets that carry a product and choosing outlets based on certain criteria, and exclusive distribution involves granting exclusive rights to a single retailer or group of retailers to carry a product. These are the three main types of distribution strategies that retailers use.

Intensive Distribution, Selective Distribution, and Exclusive Distribution Are the Three