Firms that produce items for which customers are not willing to make special trips or travel long distances to buy, normally use an intensive distribution strategy.

Question

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Intensive distribution strategy involves making the product easily available to customers by placing it in as many outlets as possible, including convenience stores and supermarkets. This is suitable for products that customers purchase frequently and do not normally travel far to buy, such as daily-use items like toothpaste or snacks.

Firms That Produce Items for Which Customers Are Not Willing