The local 99 cent store, whose product prices are capped at 99 cents, is capitalizing on a price strategy known as odd pricing.

Question

Quizplus · Accepted Answer

This is true. Odd pricing is a pricing strategy where prices are set at odd numbers, usually ending with a 9, to make the product appear cheaper to customers. The local 99 cent store is using this strategy by capping all their product prices at 99 cents.

The Local 99 Cent Store, Whose Product Prices Are Capped