A firm's distribution strategy is concerned with two key elements:
A) shipping and warehousing.
B) the channel of distribution and physical distribution.
C) pricing strategy and credit standards.
D) facility location and value stream mapping facility location and value stream mapping for product flow.

Question

Quizplus · Accepted Answer

A firm's distribution strategy involves two key elements, the channel of distribution (how the product reaches the end user) and physical distribution (the logistics of getting the product to the end user). Shipping, warehousing, pricing strategy, credit standards, facility location, and value stream mapping may all play a role in a firm's distribution strategy, but they are not the primary elements.

A Firm's Distribution Strategy Is Concerned with Two Key Elements