The main distinction among members of a channel of distribution is whether they are:
A) agents or brokers.
B) producers or sellers.
C) wholesalers or retailers.
D) shippers or warehousers.

Question

Quizplus · Accepted Answer

The main distinction among members of a channel of distribution is whether they are wholesalers or retailers. Wholesalers buy products in bulk from producers and sell them to retailers or other businesses. Retailers, on the other hand, buy products from wholesalers or directly from producers and sell them to end-consumers. While agents and brokers also play roles in distribution channels, they typically work on behalf of producers or buyers and do not actually take possession of the products being distributed. Similarly, the terms "producers" and "sellers" are often used interchangeably and do not necessarily imply any specific role within a channel of distribution. Finally, while shippers and warehousers are important components of supply chain management, they are not as directly involved in the distribution of goods to end-consumers as wholesalers and retailers.

The Main Distinction Among Members of a Channel of Distribution