_____ aims to price a handful of items temporarily below cost to drive in store traffic.
A) Skimming pricing
B) Lossleader pricing
C) Penetration pricing
D) Everydaylow pricing

Question

_____ aims to price a handful of items temporarily below cost to drive in­ store traffic.
A) ​Skimming pricing
B) ​Loss­leader pricing
C) ​Penetration pricing
D) ​Everyday­low pricing

Quizplus · Accepted Answer

Loss-leader pricing aims to price a handful of items temporarily below cost to drive in-store traffic. The purpose of this strategy is to attract customers who will buy additional items at full price while they are in the store. Skimming pricing is a strategy where a company sets a high price for a new product to recoup its development costs quickly. Penetration pricing is a strategy where a company sets a low price for a new product to gain market share. Everyday-low pricing is a strategy where a company consistently prices its products low to appeal to cost-conscious consumers.

_____ Aims to Price a Handful of Items Temporarily Below