When Apple introduced the iPod, the company used _____ with the purpose of maximizing profitability by offering new products at a premium price.
A) everydaylow pricing
B) penetration pricing
C) skimming pricing
D) lossleader pricing

Question

When Apple introduced the iPod, the company used _____ with the purpose of maximizing profitability by offering new products at a premium price.
A) everyday­low pricing
B) penetration pricing
C) skimming pricing
D) loss­leader pricing

Quizplus · Accepted Answer

Apple used skimming pricing when introducing the iPod, which involves setting a high price initially to capture the highest possible profit from early adopters before later lowering the price to appeal to more price-sensitive consumers.

When Apple Introduced the IPod, the Company Used _____ with the Purpose