When customers buy products, they also "buy" all of the attributes associated with the products, such as the brand name, the image, the packaging, the reputation, and the guarantee.

Question

Quizplus · Accepted Answer

This statement is true. Customers perceive and value not just the physical product, but also the intangible attributes that come with it, such as the brand name, image, packaging, reputation, and guarantee. These attributes can affect the customer's decision to purchase, as well as the value they place on the product.

When Customers Buy Products, They Also "Buy" All of the Attributes