The brand name, features, and the packaging of a product are considered part of the augmented product.

Name: The brand name, features, and the packaging of a product are considered part of the augmented product.
Brand: Quizplus
Rating: 4.8 (38 reviews)

Question

Quizplus · Accepted Answer

The brand name, features, and packaging are considered part of the actual product, not the augmented product. The augmented product includes additional services and benefits like warranties and customer service.

The Brand Name, Features, and the Packaging of a Product