Ellen is in charge of developing a promotional strategy for a new product that her company will soon introduce. She thinks wordofmouth promotion is likely to be very effective and wants to keep the cost of the campaign relatively low. Considering her goals, which of the following is likely to be a key component of her campaign?
A) Television advertisements
B) Sponsorship of major sporting events
C) Magazine advertisements
D) Buzz marketing

Question

Ellen is in charge of developing a promotional strategy for a new product that her company will soon introduce. She thinks word­of­mouth promotion is likely to be very effective and wants to keep the cost of the campaign relatively low. Considering her goals, which of the following is likely to be a key component of her campaign?
A) Television advertisements
B) Sponsorship of major sporting events
C) Magazine advertisements
D) Buzz marketing

Quizplus · Accepted Answer

Buzz marketing, also known as word-of-mouth marketing, involves creating excitement and interest among potential customers through unique and memorable experiences. This type of marketing is typically more cost-effective than traditional advertising methods such as television or magazine advertisements, and can generate higher levels of engagement and sales. Therefore, it is likely to be a key component of Ellen's promotional strategy.

Ellen Is in Charge of Developing a Promotional Strategy for a New