Before the sales process begins, salespeople must have:
A) an understanding of the product, industry, and competition.
B) an understanding of effective prospecting techniques.
C) an understanding of sales channel marketing tactics.
D) an understanding of missionary, personal, and consultative selling practices.

Question

Quizplus · Accepted Answer

Before beginning the sales process, it is essential for salespeople to have a thorough understanding of the product they will be selling, the industry in which it operates, and the competition they will face. This knowledge will enable them to answer any questions that prospects may have and position their offering effectively. While an understanding of prospecting techniques, sales channel marketing tactics, and selling practices is also important, they are not as fundamental as product, industry, and competition knowledge.

Before the Sales Process Begins, Salespeople Must Have