In B2B marketing, the most common strategies for segmenting a market are based on geography, customer characteristics, and productuse.
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Q39: Demographic market segmentation is based on measurable
Q40: Many firms develop a formal marketing plan
Q41: Consumer behavior specifically refers to how people
Q42: Attitudes are a person's lasting evaluations of
Q43: Ricardo recently spent a lot of money
Q45: To avoid ambushes and to uncover opportunities,
Q46: Motivation and attitudes are major elements of
Q47: Laws and regulations affecting marketing practices are
Q48: Cultural, social, personal, and psychological factors influence
Q49: A firm's marketing mix refers to the
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