A firm's marketing mix refers to the array of different types of products it has developed to attract different types of customers.

Question

Quizplus · Accepted Answer

A firm's marketing mix refers to the combination of 4Ps - product, price, promotion, and place - which are used to create a unique value proposition for target customers. It does not refer to the array of different types of products only, but also the pricing strategy, promotional tactics, and distribution channels used by the firm.

A Firm's Marketing Mix Refers to the Array of Different